Decision of Record
v 1.0 · signed
Signed
REF · 4291
REF · 4291
01
02
Vertuem
Signed
Operator
Signed
From 0 to 101 / 03
Start
Advise
Definition, architecture, the first build. Decision of record before code.
Redefining the Boundaries of Exceptional Apps
A studio that owns what it builds. Software engineering and D2C brand building, for our own portfolio and for a small number of partners each year. Built. Owned. Operated.
Two capabilities, one studio.
Software and brand built by the same people, under the same roof. Pick where it starts.
01 / 02
Systems
Software for operators.
→Web apps
Production builds: web, native, internal tooling, sold SaaS. Senior engineers from architecture to deploy.
From $10,000
02 / 02
Brands
D2C brand building.
→Identity
Identity, storefront, content, paid funnels. All one team. The playbook we run on our own portfolio.
From $7,000
What changes when one studio owns it.
Most studios bill thinking by the hour and stop where the spec ends. We work the other way around. Here’s the difference, line by line.
Vertuem·Built, owned, operated.
Traditional·Quote, scope, hand off.
- 01
One team across discovery, build, and operate
Separate teams for strategy, design, build, ops
- 02
Method-led with written decisions of record
Process-led with revisions billed by round
- 03
Apply-only intake, floor pricing, NDA-aware proof
Open intake, hidden pricing, logo-wall proof
- 04
Optional equity in exchange for rate discount
Cash only, no skin in the game
- 05
Service Agreement published as the default contract
Master Services Agreement signed late in engagement
Three stages. One team across all of them.
Every engagement produces the same set of artifacts at each stage. You can see them coming before they land.
Sprint Build
staging · live
From 1 to 1002 / 03
Sprint
Execution
Ship the system, find the engine, install the playbook the team will run.
Handover Package
5 / 5 complete
From 10 to 10003 / 03
Scale
Support
Compound the machine. Ongoing advisory, fresh systems, new launches.
Most of what we build is under NDA. The numbers are real — the detail behind them is available, NDA-aware, on request.
Proof,
on the record.
- 01115k
Monthly active users
Across owned brands and partner storefronts under management.
- 02$43mn
Revenue operated
Combined GMV across the portfolio. NDA-aware proof on request.
- 0328,647
Transactions processed
Through the financial system we built and operate.
“They sourced the factory, built the brand, and shipped the storefront — then stayed on to run it. We launched in weeks, not quarters.”
“Four SaaS tools became one system we actually own. The people who pitched it were the people who built it.”
“We arrived with an idea and a deadline. They came back with a product, a supply chain, and a launch plan.”
“The Decision of Record meant we knew exactly what we'd get before a line of code. No scope creep, no surprises.”
Floor pricing, published.
One floor per capability. Tier detail published on every engagement page.
If it's worth building, it's worth applying.
We take on a small number of partners and clients each year. If your work could reset the standard in its category, this is the path.
Start your application