Web apps
Dashboards, CRMs, OMSs, internal portals. Built to run a business, not impress a portfolio.
The system before the software.
Architecture, decisions of record, and a production build. By senior engineers, in milestones, owned by you on day one.
Six shapes of software, one team.
9:41
Native iOS / Android
Production apps with App Store presence. Swift, Kotlin, or React Native, chosen by the team building it.
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Internal tooling
The stuff no agency will quote on. Bespoke automation, ops dashboards, the back office.
Starter
$0
/mo
Pro
$29
/mo
Team
$99
/mo
Sold SaaS
MVP to launch for software products you intend to sell. Auth, billing, deploy pipeline, the lot.
POST · /v1/charges
GET · /v1/customers
200 OK · 142ms
request
await stripe.charges.create({
amount: 2000,
currency: "usd",
source: "tok_visa",
description: "…",
})
response
{
id: "ch_3M…",
amount: 2000,
paid: true,
status: "succeeded"
}
Integrations
Custom middleware, API work, data pipelines. The plumbing that holds modern operations together.
Migrating records
0 / 47,000
Salesforce → Internal CRM
0% completeestimating time remaining
Migration
Off SaaS, off vendors, off platforms. Into something you own, on your terms.
How an engagement runs.
Every system we ship moves through the same four stages. Predictable timeline, predictable artifacts, predictable handover.
Stage 01 / 05
Triage
1 week
Every idea enters the same intake. We assign a directly responsible individual, run it through 5W+H, and weigh it against the constraints that matter — your runway, your team, your customers.
Result
A clear decision: build, scope down, hold, or kill. In writing.
Stage 02 / 05
Discovery
1–2 weeks
We validate the opportunity with the people who'd actually use it. Constraints surfaced, user flows mapped, architecture sketched, success criteria written down before anyone argues about implementation.
Result
A discovery brief you can share internally — what we're solving, for whom, and how we'll know it worked.
Stage 03 / 05
Design & Specification
2–3 weeks
Prototypes built and put in front of users early. The spec codifies what we'll build and what we won't — tech choices, data model, deployment target, scope boundaries. Both sides sign.
Result
A signed Decision of Record. The plan everyone will be measured against.
Stage 04 / 05
Build
4–12 weeks
Milestone-based delivery. Weekly demos, written status updates, scope locked. We estimate, prioritize, and ship increments to staging on a cadence you can see — not a black box that opens at the end.
Result
Working software, deployed, in your repository. You own it from the first commit.
Stage 05 / 05
Launch & Evaluate
Yours
Soft launch with a small cohort to surface what real usage reveals. Market launch when the metrics agree. We instrument the system, collect feedback, and decide together: scale, iterate, or kill.
Result
A system measured against actual outcomes — not assumptions made in week one.
01 / 05
What lands in your inbox.
Every engagement produces the same concrete artifacts. Nothing abstract, nothing implied — written down, versioned, transferred.
- 01Discovery brief (PDF, ~10–15 pages)
- 02Decision of Record (signed, versioned)
- 03Production codebase on your GitHub
- 04Written runbook (deployment, rollback, on-call)
- 05Weekly status notes (archived in a shared doc)
- 06Deployment access transferred to your team
- 0730 days of post-launch support included
System MVP, milestone-based.
Floor pricing published. Discovery up front, scope locked before code, milestones invoiced as they ship.
System MVP sprint
Discovery, architecture, and a deployed system in four to eight weeks. Fixed timeline, fixed price, owned by you at the end.
What's included
- Discovery & architecture
- Decision of Record
- MVP build to production
- Single deployment target
- 30 days post-launch support
- Optional advisory retainer
Four to eight weeks, milestone-based
$10,000+USD
Apply for a sprintApply-only intake. We review within two business days.
What we've built lately.
D2C operations platform
OMS rebuild for a multi-brand operator, replacing four SaaS tools with one owned system. Writeup will publish once the team is comfortable sharing details.
Internal advisory CRM
Custom CRM for an investment advisory — client records, document signing, and meeting notes consolidated into one deployable system. Writeup in preparation.
Common questions.
The ones we hear before someone applies. If yours isn't here, send it with your application — we'll answer in our reply.
Still curious?
Drop the question into your application. We answer everything we can in our first reply, before any call.
Apply nowWhat's the smallest engagement?
System MVP from $10,000, milestone-based, 4 to 8 weeks. Below that, the discovery work alone doesn't pay for itself.
Do you work in our tech stack?
Usually. We have strong defaults (TypeScript, Next.js, Postgres, Vercel) but we'll work in whatever fits the venture. We'll tell you upfront if your stack is one we shouldn't be the team for.
Can we extend the engagement?
Yes. Most engagements roll into a retainer for the first quarter post-launch. Some become long-term operating partnerships.
Do you take equity?
Sometimes, in exchange for a rate discount, when there's mutual fit. The Service Agreement covers the standard terms.
Who actually does the work?
Senior engineers, directly. No project managers, no offshoring, no juniors learning on your dime. The team that pitches is the team that ships.
What happens after handover?
The codebase, docs, and runbook are yours. We include 30 days of post-launch support to cover the first batch of real-world questions. After that, you can run it independently or extend us as an advisory retainer — most teams do one or the other.
How do you handle scope changes mid-sprint?
Scope is locked at the Decision of Record. New work surfaced mid-sprint goes into a change log with a written impact assessment, then either rolls into the current sprint with a milestone adjustment or queues for a follow-on engagement. No silent scope creep.
Apply
If this fits, apply.
We take on a small number of engagements each year. If a System MVP sounds like the right shape for your project, we'd be glad to hear from you.
Engagements from $10,000 · Apply-only intake
What happens next
- 01ApplyThree questions, ten minutes.
- 02ReviewWe read within two business days.
- 03Intro callThirty minutes, both sides decide.
- 04DiscoveryEngagement starts the following Monday.