We don't just brand it. We run it.

Sourcing, 3PL, identity, Shopify, paid media and daily operations for D2C brands. The same stack we run on Bigens and TeddyChamps, for a few partners a year.

Schedule a call

Thirty minutes. No obligation.

The Bigens 50-inch Play Ball in green, studio photograph

Theo, the TeddyChamps bear, on a studio set between softboxes

Bigens: Play Ball, 50 inch · a 1990s original, relaunched 2024
TeddyChamps: Theo, 60 cm · started 2024, shipping since 2025

Three ways this usually starts.

A product without a brand. A brand without an operation. An idea with a date on it.

01
A product, and nothing around it.
The sample is on the desk and the MOQ is signed. There is no name, no store, no photography, no 3PL, and no plan for what happens after the first order lands.
The sample is on the desk and the MOQ is signed. There is no name, no store, no photography, no 3PL, and no plan for what happens after the first order lands.
02
A brand that sells, and an operation that doesn't.
Orders come in. Stock, returns, the 3PL invoice and the ad account are all somewhere else, and the founder reconciles them in the evenings.
Orders come in. Stock, returns, the 3PL invoice and the ad account are all somewhere else, and the founder reconciles them in the evenings.
03
An idea, a deadline, and no factory.
A sketch, a season to hit, no tech pack and no factory yet.
A sketch, a season to hit, no tech pack and no factory yet.

What does one order actually leave you?

AOV (average order value): €58
Landed cost per unit (COGS + freight + duties): €14
Blended CAC: €15
Payment and platform fees: 4%
Return rate: 5%

€24.60

€58 AOV€14 landed4% fees5% returns€15 CACcontribution per order

Gross margin: €44 (75.9%)
Contribution margin per order, after CAC, fees and returns: €24.60
Break-even ROAS: 1.46
ROAS at this CAC: 3.87
TROAS to keep 30% contribution margin: 2.61
Orders to pay back a €10,000 Launch: 407
Payback at 20 orders a day: 21 days

Schedule a call

A Launch starts at €10,000. Blended CAC; contribution and every ROAS line are net of fees and returns. No storage, no VAT, no salaries. An estimate, not a model. The model is what the Diagnosis builds from your Shopify, Meta and 3PL data.

The whole chain, on our own brands.

Six pieces most agencies split across four vendors. We ran all six on Bigens and TeddyChamps. Pick one to see what that meant.

Product

Bigens

We bought the rights to a 1990s American toy name, sourced original balls from collectors, and wrote the tech deck in October 2023: PVC soft rubber, twenty lines, three sizes. Twenty-five revisions before the 50-inch matched the originals.

How it goes now, and how it goes with one operator.

A brand is usually built by four vendors who never meet, coordinated by the founder in the evenings. We run it as one operation, the way we run our own.

Agency, freelancer, 3PL, and you

Briefed, handed off, forgotten.

4hand-offs

A brand agency for the identity, a Shopify freelancer for the store
hand-off · new team, new brief
A sourcing agent you have never met, paid on commission
hand-off · new team, new brief
A 3PL you onboard yourself, between everything else
hand-off · new team, new brief
A media buyer paid on spend, not on margin
hand-off · new team, new brief
A handover deck, then silence

Vertuem

Sourced, launched, operated.

0hand-offs

One team from tech pack to storefront
same team, same brief
Factories we already work with, on our own brands first
same team, same brief
Supply chain set up by the people who set up ours
same team, same brief
Marketing run against the unit economics, not the ad account
same team, same brief
A runbook, and we keep running it if you want us to

Thirty minutes. You leave with three things.

By video, or at your office if that works better. One person from our team who has sourced, launched and run a brand. You do most of the talking; we ask about the product, the numbers and where it breaks.

01
A clear read on your numbers.
Contribution margin per order today, and whether the unit economics can carry a brand.
02
One thing to fix or build first.
Sourcing, stock, returns, storefront or paid media. Not a plan for everything. The first move.
03
A yes or a no.
If we see enough, a scope, date and price for the Diagnosis. If not, we say so.

If there is nothing worth pursuing, we tell you, and you keep the notes. A paid step never begins automatically.

Bigens was a 1990s toy that stopped existing. We bought the name, remade the ball and relaunched it in 2024. TeddyChamps we started from nothing the same year and shipped in 2025.

The Bigens 50-inch Play Ball took twenty-five revisions to match the balls we sourced from the first run. It sells on Shopify and ships worldwide, tracked and free. The next sizes and the Hoppi Ball are built into the store and waiting on the second production order.

Theo, the TeddyChamps bear, was tested by TÜV Rheinland to EN 71, ASTM F963 and CPSIA before the first order of 1,200 left Ningbo. It sells for under sixty dollars, ships free over $120, and is rated 4.8 out of 5 by more than five hundred families.

1994: The year of the original Bigens ball. Relaunched 2024.
25: Revisions before the 50-inch matched the originals
1,200: Bears in the first TeddyChamps order, April 2025
4.8 / 5: TeddyChamps rating from more than five hundred families

What we cannot show yet

A third owned brand is offline while its store is rebuilt, and stays off this page until it is back. Partner engagements are shared once the operator signs off.

The call is free. Only the Diagnosis costs money.

You pay nothing to talk through your product and its numbers. If we both see enough, you receive a fixed scope, start date and price for the Diagnosis. Nothing begins without your approval.

01
€0
Free call
Thirty minutes about the product and its margin. Both sides decide whether to continue.
€0
02
€1,500remote · €3,000 on site
Accel Diagnosis
The only paid step before a build
One week, fixed scope. Your unit economics from your own numbers, a read on sourcing and channel, and a Decision of Record for what to build or fix first. If the numbers disappoint, it stops here.
Schedule a call How the Diagnosis works
€1,500remote · €3,000 on site
03
from €5,000
Lightweight
One piece: identity and a mini brand book, a storefront build, or a 3PL and returns setup.
from €5,000
04
from €10,000
Launch
Where the real work starts. Product to first sale, in milestones, with sixty days of support after launch.
from €10,000
What is included
- Product development and factory sourcing
- Supply chain and 3PL setup
- Identity and brand book
- Shopify storefront, live
- Paid and lifecycle pipelines configured
- Sixty days of post-launch support
05
€150 / hour
Operate
Daily operations, paid media, retention, marketplace expansion and quarterly reviews. Blocks of ten hours, or a retainer, for brands that want us running it.
€150 / hour

The Diagnosis is credited against the first build invoice when work starts within thirty days.

What founders ask before they call.

What is the smallest engagement?

Lightweight work from €5,000: identity and a mini brand book, a storefront build, or a 3PL and returns setup. That assumes the product exists. If you are starting from an idea, Launch from €10,000 is the honest shape; sourcing alone needs more than a two-week sprint.

Can you source a product if we don't have one yet?

Yes. That is how both of our own brands started. We work with factories we have already produced with, write the tech pack, run sampling and quality control, and model the landed cost before anything is ordered.

Do you handle 3PL and supply chain, or just set them up?

Both. Launch covers setup: 3PL onboarding, freight, inventory routing. Operate covers running it, with you or for you. On our own brands we ship from the same region as the factory so cash is not tied up in bridge stock; we will tell you if that fits yours.

Who actually does the work?

The people who source, launch and run our own brands. No project managers, no offshoring, no juniors learning on your dime. The team that pitches is the team that ships and the team that runs it.

What happens after handover?

If you are on Operate there is no handover until you ask for one. On Lightweight or Launch you receive the runbook, the store and the accounts, plus sixty days of support. IP transfers on payment, as the Service Agreement says. After that you run it alone, or extend us at €150 an hour in blocks of ten. Most Launch partners move to Operate; some do not. Both are fine.

Do you take equity in the brands you operate?

Sometimes, in exchange for a retainer discount, when there is mutual fit. The Service Agreement covers the standard terms. We say no more often than yes.

Who owns the Shopify store, the Meta ad account and the Klaviyo account?

You do, from day one. We are staff on your accounts, never the owner. At handover we remove ourselves; on Operate we stay as staff.

Do you fund inventory or the MOQ?

No. The first production order is yours to finance. If the cash between sample and first order is not there yet, say so on the call and we tell you what the Diagnosis can still settle.

Who is this not for?

Three situations. You want a logo and a launch video and nothing after. You have no product and no budget to make one. Or you want to keep running operations yourself and only need a store; a Shopify freelancer is cheaper for that. If one of these is you, say so on the call and we will tell you what to do instead.

You speak with the people who run their own brands.

No account manager and no pitch deck. In the free call we talk about your product and its numbers. Only if we see enough do we propose a Diagnosis with a fixed scope and price.

Schedule a call

Thirty minutes. No obligation.

What does one order actually leave you?

AOV (average order value): €58
Landed cost per unit (COGS + freight + duties): €14
Blended CAC: €15
Payment and platform fees: 4%
Return rate: 5%

€24.60

€58 AOV€14 landed4% fees5% returns€15 CACcontribution per order

Gross margin: €44 (75.9%)
Contribution margin per order, after CAC, fees and returns: €24.60
Break-even ROAS: 1.46
ROAS at this CAC: 3.87
TROAS to keep 30% contribution margin: 2.61
Orders to pay back a €10,000 Launch: 407
Payback at 20 orders a day: 21 days

Schedule a call

We don't just brand it. We run it.

Three ways this usually starts.

A product, and nothing around it.

A brand that sells, and an operation that doesn't.

An idea, a deadline, and no factory.

What does one order actually leave you?

A clear read on your numbers.

One thing to fix or build first.

A yes or a no.

The call is free. Only the Diagnosis costs money.

Free call

Accel Diagnosis

Lightweight

Launch

Operate

What founders ask before they call.

You speak with the people who run their own brands.

We don't just brand it. We run it.

Three ways this usually starts.

A product, and nothing around it.

A brand that sells, and an operation that doesn't.

An idea, a deadline, and no factory.

What does one order actually leave you?

A clear read on your numbers.

One thing to fix or build first.

A yes or a no.

The call is free. Only the Diagnosis costs money.

Free call

Accel Diagnosis

Lightweight

Launch

Operate

What founders ask before they call.

You speak with the people who run their own brands.