Product
From idea to factory floor.
- Market opportunity research, niche validation
- Product development and tech packs
- Factory sourcing, quality control, sampling
- Unit economics and margin modeling
We don't just brand it. We run it.
Product sourcing, brand identity, storefront, marketing, daily operations, scaling. The same operator stack we run for our own portfolio — available to a small number of partners each year.
Six pieces. One operator.
Most agencies stop at piece three. We run all six. That's why the brands we build keep operating after the launch deck closes.
Supply Chain
From factory to fulfillment.
- 3PL setup and partner selection
- Warehouse routing, inventory ops
- Customs, freight, landed cost
- Returns and reverse logistics
Brand
Identity that holds after the launch deck closes.
- Naming, positioning, brand book
- Visual system, type, color, components
- Tone of voice, messaging framework
- Community and organic foundations
Storefront
Shopify, configured to convert.
- Theme build, headless when warranted
- CRO setup, A/B testing infrastructure
- SEO foundation, legal pages, checkout optimization
- Analytics, attribution, tracking
Marketing
Paid, organic, retention — all running.
- Performance creative production
- Paid media setup (Meta, Google, TikTok)
- Email and SMS lifecycle programs
- Influencer and PR pipeline
Scale
Beyond launch.
- Amazon, TikTok Shop, Walmart marketplace setup
- Product line extensions, AOV programs
- Brand partnerships and collaborations
- Business structure and tax optimization
Brand identity without a product to ship is a deck. We work with the factory floor as readily as the design tool. For our owned brands and for a small number of partners.
Sourcing and supply chain, in-house.
- 01
Factory sourcing
- Verified manufacturer network across Asia, Europe, North America
- Sample-to-production timelines from 6 weeks
- QC protocols at three stages: sample, pre-production, in-line
- 02
Supply chain
- 3PL onboarding in any major market
- Direct relationships with freight forwarders
- Inventory routing across geographies
- 03
Product development
- Tech pack creation from a sketch or a reference
- Materials sourcing and substitution
- Unit cost modeling with full landed-cost transparency
How an engagement runs.
One team across all four stages. From discovery to ongoing operator engagement — predictable, written, signed.
Discovery
1–2 wk
We map the full operator picture before any work starts. Product, margin, brand, audience, channels, ops, scale path. Output: a written engagement plan you sign before we build.
What lands at this stage
- Engagement plan, signed
- Margin and unit-economics model
- Channel and ops scope doc
Foundation
2–4 wk
Product specs locked, factory sourced, brand identity built, storefront framework in place. Signed Decision of Record covers what ships in the launch sprint and what continues after.
What lands at this stage
- Brand book (PDF, ~30–50 pages)
- Signed factory + 3PL contracts
- Signed Decision of Record
Launch
2–6 wk
Storefront deployed, marketing pipelines configured, supply chain activated. First sales captured. Daily ops handed over or run by us, depending on the tier.
What lands at this stage
- Shopify storefront, live
- Paid + lifecycle pipelines configured
- First sales captured
Operate
Ongoing
We continue running the brand, or hand the runbook over with training. Many partners stay with us as the operator; some take over after handover. Both are valid endings.
What lands at this stage
- Written runbook
- Quarterly business reviews
- Optional ongoing operator retainer
Floor pricing, published.
Three tiers because three engagement shapes. Apply-only intake.
Sprint
Brand MVP launch in two weeks.
From $7,000
Two-week sprint, fixed scope
What's included
- Brand essentials (identity, voice, mini brand book)
- Storefront build and deployment
- Launch checklist and assets
- Does not include product sourcing or ongoing operations
For
Brands with product already sourced who need fast launch.
Launch
Full brand from sketch to first sale.
From $25,000
8–14 weeks, milestone-based
What's included
- Everything in Sprint
- Product development and factory sourcing
- Supply chain and 3PL setup
- Marketing pipeline configured
- 60 days of post-launch support
For
Brands launching from a product idea, not a finished product.
Operate
Ongoing operator engagement.
Custom
Monthly retainer
What's included
- Everything in Launch, continued
- Daily ops, paid media, retention, support
- Marketplace expansion when ready
- Quarterly business reviews
For
Brands that want Vertuem running it, not just building it.
Brands we operate.
Our own portfolio is the test bed. Everything we run for partners has been run on ourselves first.
Onyks
01Premium consumer hardware
Designed, sourced, launched and operated since 2020. Owned and run by Vertuem.
5 yrs
Operating
Aerbud
02Audio consumer goods
End-to-end build: product, supply chain, brand, storefront, marketing.
3 yrs
Operating
Brand portfolio
Coming soon
03Two additional owned brands
Two further owned brands operating quietly while we finalize publication and case writeups.
—
Releasing soon
Partner work
Coming soon
04Selected client engagements
Engagements we've shipped for partners. Specifics shared once we know the context and the operator signs off.
NDA
By request
What founders ask before they apply.
What's the smallest engagement you take?
Sprint from $7,000, two weeks, fixed scope. That assumes product is already sourced. If you're starting from a product idea, Launch ($25,000+) is the right shape — the discovery alone needs more than a two-week sprint to do honestly.
Can you source product if we don't have one yet?
Yes. That's most Launch engagements. Verified manufacturer network across Asia, Europe, and North America. We've shipped from a sketch on a napkin and from a reference product. Tech packs, sampling, and QC are all part of the engagement.
Do you handle 3PL and supply chain, or just set them up?
Both, depending on tier. Launch covers setup — 3PL onboarding, freight forwarder relationships, inventory routing. Operate covers running it — we manage the day-to-day with you or for you, depending on what you've signed up for.
What does an Operate retainer actually look like day-to-day?
Daily ops, paid media management, retention programs, customer support coverage, marketplace expansion when ready, quarterly business reviews. The Operate tier is built for partners who want a brand running, not a brand to manage. Monthly retainer, scope defined in the engagement plan.
Who actually does the work?
Senior operators, directly. No project managers, no offshoring, no juniors learning on your dime. The team that pitches is the team that ships and the team that runs it.
Do you take equity in the brands you operate?
Sometimes, in exchange for a retainer discount, when there's mutual fit. The Service Agreement covers the standard terms. We say no more often than yes — only when the brand is one we'd be glad to own a piece of.
What happens after handover?
If you've signed Operate, there's no handover until you ask for one — we keep running the brand. If you've signed Sprint or Launch, you receive the runbook, the codebase, the docs, and 30–60 days of post-launch support depending on tier. Most Launch partners convert to Operate; some don't. Both are valid endings.
Can we extend the engagement?
Yes. Most Launch engagements convert into Operate retainers if both sides are working. Some Sprint engagements convert to Launch once a product is sourced. The Service Agreement covers the standard extension paths.
If it's worth building, it's worth applying.
We take on a small number of full operator engagements each year. If we're a fit, the partnership is long.
Apply to work with us