A studio that owns what it builds.
Software engineering and D2C brand building, for our own portfolio and for clients we choose carefully. Same team, same standard, same skin in the game.
How we operate.
Six principles that hold across every engagement, owned or partner.
- 01
We don't pitch.
We don't write proposals on spec. We write decisions of record after a paid discovery. The work either earns its next phase or it doesn't.
- 02
We don't take open intake.
Apply-only. We read every note. If we're not the right shape for the work, we say so and try to point somewhere better.
- 03
We don't bill by the hour for thinking.
Floor pricing is published. Sprints are milestone-based. You see the price before the conversation, not after.
- 04
We don't separate teams.
One team across discovery, build, and operate. The people who talked to you are the people on the work.
- 05
We don't sell what we wouldn't run ourselves.
Every method we use on partner work was first tested on a brand we own. If the playbook doesn't work for us, we don't sell it.
- 06
We don't disappear after launch.
Handover includes a written runbook and 30–60 days of post-launch support by default. Retainer is optional, not necessary.
Three stages. One team across all of them.
- Stage 01
Start — Advise
The week that decides whether the work is worth doing. Discovery is paid because it has to be honest. We map the system, the audience, the constraints, the path. By the end you have a written engagement plan, signed before any production work begins.
What lands at this stage- Discovery brief (10–15 pages)
- Decision of Record, signed
- Engagement scope and timeline locked
- Stage 02
Sprint — Execution
Where the engine gets installed. Milestone-based delivery, weekly demos, written status updates archived in a shared doc. Scope is locked; pace is transparent. The work either ships on time or we tell you why before the milestone closes.
What lands at this stage- Working software or brand assets at each milestone
- Weekly written status, archived
- Staging URL or shared workspace
- Stage 03
Scale — Support
Compound the machine. Quarterly reviews, fresh systems on top of what we built, the long-running advisory relationship. Optional, not automatic. Most partnerships end at Sprint with a clean handover. The ones that continue do so because the math justifies it.
What lands at this stage- Written runbook on handover
- Optional quarterly retainer
- Standing advisory access
The Decision of Record.
A single document codifies what we'll build, what we won't, and why. Tech choices, architectural choices, scope boundaries, success criteria. Signed by both sides before any production work begins. It's how we avoid the slow drift that kills most engagements. It's also why our scope changes happen in writing, not in standups.
If it's worth building, it's worth applying.
We take on a small number of Partners and Clients each year. If your work could reset the standard in its category, this is the path.
Apply to work with us