Findable
Can AI find, read and quote your website?
Run 79 deterministic checks and see what ChatGPT, Claude and Perplexity can actually read. A scored fix plan with evidence, on this page, in seconds.
Ranking well in Google does not put you in the answer.
An assistant does not browse like a person. It fetches a few URLs, processes the returned HTML and decides in milliseconds whether your page contains a citable answer. Three causes usually mean it does not.
- 01Your content renders client-side. The crawler receives an empty page.
- 02Your identity exists only in a logo. There is nothing machine-readable for AI to name.
- 03Your bot protection serves crawlers a challenge page. They never reach your content.
None of these appears in a rankings report. You notice them through what is missing: your company is simply never mentioned.
Questions about the scan.
What is AEO and how is it different from SEO?
AEO stands for answer engine optimisation: making your website legible to the assistants people increasingly ask before they search. SEO optimises for a list of search results; AEO optimises for being cited as a source inside an assistant's answer. There is overlap, but a website can rank well in Google and still be invisible to ChatGPT, for example when content only appears after JavaScript runs, structured identity is missing or bot protection serves crawlers a challenge page.
What exactly does this scan check?
79 deterministic signals across six areas: discoverability, page foundations, structured data, citable answers, entity clarity and content quality. It also includes ten crawler diagnostics for OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, Meta-ExternalAgent, Applebot-Extended, Amazonbot and Bingbot. Every signal shows the measured evidence so you can verify each conclusion yourself.
How does the scan work?
We fetch your homepage, robots.txt, sitemap.xml and llms.txt in parallel from a server, the same way a crawler arrives. A time-boxed second wave then visits the declared sitemap, your About, Contact and FAQ pages, and makes one extra request identifying itself as GPTBot. What the scan deliberately does not do: run a headless browser, call Lighthouse, ask a language model for an opinion or crawl your entire website. It reads your homepage and up to three important pages, the same shallow pass an answer engine makes.
How is the score calculated?
The 100 points are divided using fixed weights across four questions: can AI find you (25), read you (20), understand who you are (30) and quote you (25)? Within each group, points are distributed across the signals that actually apply to your website. Signals that cannot apply, such as Product schema on a site without products, become N/A with a reason and do not count. Earned points, warnings and fixes always total exactly 100.
Does the scan use AI to grade my website?
No. The scan uses no language model, headless browser or Lighthouse call. Every check is a deterministic measurement of the HTML, headers and text files returned by your server. Two scans of an unchanged website produce the same score. That is deliberate: a grader that can hallucinate is less reliable than a fixed measurement.
Why do you ask for a work email address?
For two reasons. The scan makes external HTTP requests on your behalf; the email check prevents the tool from being abused as an unlimited free scanning service. It is also lead generation: the tool is free because some users eventually prefer to have the fixes implemented rather than merely listed. We do not sell your data.
My website uses Cloudflare. Will the scan work?
The scan runs and tells you if access was blocked. Bot protection often serves data-centre IP addresses a challenge page instead of your website, while AI crawlers also come from data centres. If we receive a challenge page, that is itself the finding. We report it with lower confidence instead of presenting a falsely precise score.
How accurate is this compared with a manual audit?
The scan reads what a crawler sees on your homepage and up to three important pages in about a second. That catches most structural problems that keep websites out of AI answers. It does not read your entire website, judge the substantive quality of your content or know your market. Treat the score as a prioritisation tool, not a verdict on your business.
What happens to my results?
Everything the scan finds is on this page immediately. If you want the report in your inbox as well, we send the same findings to the address you entered. We retain a record of the scan, the domain, score and your email address, because that is what makes the tool valuable to us. Results for the same domain are cached for one hour, so a repeated scan can return the same report immediately. See our Privacy Policy for details.
A score is a starting point. Shipping the fixes is the real work.
We build and operate digital products ourselves and run this scan on our own websites. If you would rather have the fix plan implemented than saved, talk to the people who build it.
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