Home
LegalService, Organization
Markup
schema.org: LegalService, Organization.
Markup
schema.org: Service per practice area.
Markup
schema.org: Person per lawyer.
Markup
schema.org: Offer, FAQPage.
Markup
schema.org: PostalAddress, ContactPoint.
Found.
Your next client asks ChatGPT which firm to call.
A website for law firms, with a page per practice area and per lawyer, written so assistants can name you for the right question in the right city. Fixed price. Scored before we start, scored again before you pay.
Thirty minutes. No obligation.
What a client asks an assistant.
Five questions clients ask. Your site is built so an assistant can answer them with your firm's name.
- 01
Which firm does employment law for employers in Utrecht?
- 02
Is there a family lawyer in Amersfoort who takes legal aid cases?
- 03
What does a first meeting with a tenancy lawyer cost?
- 04
Which firm in Rotterdam specialises in insolvency?
- 05
Which lawyer in The Hague handles planning law for companies?
Three ways this usually starts.
A good firm, and a site that does not answer the question a client asks first.
What does one new client pay back?
- €3,500
- 6
- 30%
€6,300
6 enquiries30% become clients€3,500 first-year feerevenue per month
- New clients per month from the site
- 1.8
- First-year fees signed per month
- €6,300
- Clients needed to pay back the package
- 2
- Payback at one extra client a month
- 2 months
Schedule a call
No promise of more enquiries or citations. An estimate, not a model.
The pages every law firm site gets.
Five page types, each answering the questions a client asks an assistant before they call a firm.
How it goes now, and how it goes with us.
A service firm's website is usually briefed once, designed once, and never checked against how clients now look for a firm.
Web agency, freelancer, and you
Briefed, designed, forgotten.
4hand-offs
A design sign-off, not a test
hand-off · new team, new brief
A theme and twelve plugins
hand-off · new team, new brief
Copy you write yourself, between clients
hand-off · new team, new brief
Google sold separately, AI assistants not at all
hand-off · new team, new brief
A login, then silence
Vertuem
Found, read, quoted.
0hand-offs
A score of 90 or higher in the contract
one point of contact, one brief
Server-rendered, with schema for your industry
one point of contact, one brief
Copy written by us from one interview
one point of contact, one brief
Built for ChatGPT, Claude and Perplexity from the first page
one point of contact, one brief
Your repository, and we keep running it if you want us to
Thirty minutes. You leave with three things.
By video. One of the two principals who writes and signs off your site. We read your scan with you and ask how clients find you today.
- 01
Your score, read with you.
The three failures that matter in your industry, and which of them a new site fixes.
- 02
The page map for your firm.
Which pages your site gets, and which buyer questions each one answers.
- 03
A yes or a no.
If yes, the fixed price and a start date. No Diagnosis needed.
If a new site will not move your score, we say so, and you keep the scan.
We test our own site with the scan we sell. vertuem.com scores 90 on both the English and the Dutch check set.
The score comes from the same deterministic checks every client site is accepted on: rendering, identity, answers, crawlers, speed. No language model, the same score twice.
Three checks still fail or warn on our own site: server responds slowly, meta description is missing or off-size and heading levels skip downward. They are on the list, and the score on this page moves when they are fixed.
- 90
- vertuem.com on the English and Dutch scan, 24 September 2026
- 79
- Checks in the Free AI Scan
- 90+
- Score a client site must reach before the last invoice
- 4
- Weeks for a Service Site, from interview to live
What we cannot show yet
No client site is live yet, so there is no before-and-after to show. The first one goes on this page when the firm signs off.
The scan is free. So is the call.
Fixed scope, fixed price, per industry. The scan and the industry page map replace the Diagnosis, so nothing is paid before the build starts.
- 01€0
Free AI Scan
Your site, scored on 79 checks, in seconds. No account.
€0 - 02€0
Free call
Thirty minutes. Your score read with you, the page map for your firm, and a yes or a no.
€0 - 03€5,000 fixedNo Diagnosis needed.
Service Site
Fixed pricePages: Home, Practice areas, Team, Fees, Contact. The industry page map, up to 10 pages, one language, copy written by us from a sixty-minute interview, content migrated, a scan score of 90 or higher. Four weeks.
€5,000 fixedNo Diagnosis needed. - 04€10,000 fixed
Service Brand
Service Site plus logo refresh and mini brand book, Dutch and English, up to 25 pages, one integration, thirty days of support. Six weeks.
€10,000 fixedWhat is included- Everything in Service Site
- Logo refresh and mini brand book
- Dutch and English, up to 25 pages
- One integration: booking, CRM or vacancy feed
- Thirty days of support after launch
- 05€150 / hour
Ongoing
Or €1,500 a month: quarterly re-scan, a monthly check on your industry's buyer questions, two articles a month, edits.
€150 / hour
Paid per milestone. The last milestone is due when the site scores 90 or higher on the scan version named in the Statement of Work. Add-ons at fixed prices: extra language €1,500, every five pages beyond the cap €1,500, extra integration €2,500.
What service businesses ask before they call.
May a law firm advertise this way?
Yes, within the conduct rules of the NOvA (Netherlands Bar). You approve every page before it goes live; we write within those rules, and nothing on the site promises an outcome.
Do we need a page per lawyer?
Yes. Clients and assistants look for a person with a specialisation, not a firm with a list. Each lawyer gets a page with practice areas, languages and memberships, in text and in Person markup.
Should our fees be on the site?
What you are willing to state, yes: the first meeting, the hourly rate range and whether you take legal aid cases. Firms that state them are the ones an assistant can quote when asked what it costs.
Can you promise ChatGPT will name us?
No. Nobody can: assistants decide what they quote. We promise what we control: a site that scores 90 or higher on the checks that decide whether an assistant can find, read and quote you. The last invoice depends on that score.
Who writes the text?
We do, from one sixty-minute interview with you, in your industry's own words. You review every page before it goes live.
Can we edit it ourselves?
Yes. Text, team, vacancies and FAQ are editable by you, stored in your own repository.
Who owns the site and the domain?
You do. The repository is yours from the first commit, and hosting, domain and form inbox are in your name, in the EU region. The IP transfers on payment, as the Service Agreement sets out. We work in your accounts; we never own them.
We are on WordPress. Can we keep it?
Not for this package. The build standard needs server-rendered pages without plugins in between. We migrate your content, so nothing you wrote is lost.
What if the site does not reach 90?
Then the last milestone is not due. We fix it inside the fixed price. Checks outside our control, such as your DNS or directory profiles, are reported to you, not counted against the build.
How long does it take?
Four weeks for a Service Site: interview and copy in week one, build in week two, your review in week three, scan, fixes and go-live in week four. Six weeks for a Service Brand.
Who is this not for?
Webshops: that is product brands. Firms that want forty custom pages or a client portal: that is Systems. Anyone who needs a site next week. Anyone who wants us to promise citations. If one of these is you, say so on the call and we tell you where to go instead.
You speak with the people who write and build it.
No account manager. The principal on the call writes your copy and signs off the build. Run the scan first, or schedule the call directly.
Schedule a call
Thirty minutes. No obligation.